Listar por autor "Giakoni Ramírez, Frano Vilim"
Mostrando ítems 1-3 de 3
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An implicit research methodology to evaluate advertising effectiveness in Esports streaming based on viewers’ gaze, cognitive and emotional responses
Giakoni Ramírez, Frano Vilim; López, María; Segado, Francisco; Manzanares, Aarón; Mínguez, Javier (22) -
Análisis de la eficacia publicitaria en eventos de esports transmitidos por streaming, mediante técnicas de neuromarketing.
Giakoni Ramírez, Frano Vilim (2021) -
Analysis of visual strategy and advertising effectiveness on streaming esports viewers
Giakoni Ramírez, Frano Vilim; Manzanares Serrano, Aarón; Segado, Francisco (2024)
